As you recall, one of Trigger’s Facebook applications, The Stand, is at the heart of the fundraising efforts of Stand Up To Cancer. Now our work can be seen in New York City.

The Stand is an animated grid that shows Facebook users who have been affected by cancer. (You can read our original post about it here.) Clicking any of the tiles on The Stand will open up the name of the person shown and his or her personal story relating to the disease. The Stand also lists friends in each user’s own Facebook network who have also been affected, thus illustrating the powerful message that we are all ultimately touched by the disease.

Random cells flip and alternate between pictures and arrows. Also, the featured faces all have their own color-coded category, like the baby here, who is “in treatment” and thus framed in the color red.

While The Stand and its data are exported to the official SU2C website, Trigger’s application has unique visibility in the video currently playing inside a large window display at Rockefeller Plaza in New York. This video simulation of The Stand shows a succession of individual photos emerging from the grid of faces, revealing each person’s connection to cancer, thereby bringing the passersby literally face to face with reality of the disease.

“The Stand” at Rockefeller Plaza can be viewed from August 1st through September 5th. The prime time television special also airs on September 5 at 8pm PST on ABC, CBS and NBC.