Trigger Launches Official Fame Movie Website
This summer, Trigger created a website to promote the new MGM movie, Fame – an updated version of the classic, originally released in 1980. The goal for the site was to capture the modernized look and feel of the new movie, while staying true to the original’s story and message.
Upon entering the site, the user is immediately immersed into the music and visual elements of the film through a Flash-animated intro. From the homepage, the users can then explore the major characters, the plot, gallery shots, videos, contests and promotions related to the film.
In addition to these sections, users can also participate in the “Wall of Fame” by uploading a photo and creating a profile. By sharing their particular passion, fans become PART of the site. These profiles rotate over the homepage logo and can be manually selected by clicking hot spots. Every 2 weeks a new “featured profile” is selected and displayed.