How would the governments of our planet prepare 6 billion people for the end of the world?

They wouldn’t.

The IHC will.

Luckily for all six billion of us, these words are part of a viral ad campaign for Sony’s 2012 — an epic disaster movie from the creators of Independence Day, Godzilla and The Day After Tomorrow (a mighty trinity of modern disaster movies). Trigger’s banners bring life to and legitimize Sony’s alternate reality campaign — blurring the line between reality and movie reality.

Trigger’s banners invite people to visit Sony’s ARG site and sign up for — wait for it — a “survival lottery.” Organized by the Institute for Human Continuity (IHC), the site seeks to give every human a chance at surviving the imminent disaster of 2012. Some people are hand picked by the IHC, and the rest must go through the lottery. (And you thought the release of the last Spider-Man trailer brought the Interwebs to a crawl.)

Our banners ran on MySpace, IGN, UGO, and Crave Online, and the media buys included two prominent spaces (a 728×90 and 300×250 or 300×600 ad) on each site. (Sony created the IHC Site they point to.)

The imagery of the ads is intended to personalize the IHC; painting it as a professional, scientific, and creepily powerful entity with a true concern for humanity. The IHC believes a huge cataclysmic force will destroy Earth in 2012 and that it is their duty to prepare for humanity’s survival. Each Flash ad is alive with a mosaic that rotates images of everyday people. On each target site, the slots were synchronized to achieve the desired effect of timing and alternation of messaging and images.

See more stills from the banners in the gallery below. And if you have a second you might want to sign up for the lottery as well!

Trigger created Fast & Furious: Desert Run for the fourth and most recent installment of Universal’s Fast & Furious films. This game offers exciting and addicting gameplay on the Fast & Furious: Desert Run site or on Facebook and unveils just enough of the plot to leave players craving to see the movie.

As the game opens, players are giving the choice of racing as Dom in his ‘70 Dodge Charger or Brian in his Nissan GT-R Skyline. After selecting a driver, the player’s mission is unveiled: win the only open spot on a drug smuggling cartel by being the first to cross the finish line after racing through city streets. Police, thugs, and obstacles block the way at every turn, so don’t forget the nitrous boosts.

There are three levels of game play, and users have the choice of customizing their cars as they progress through the levels. The levels and cars were all 3D-modeled to offer gamers and car enthusiasts a more realistic and exciting experience. Each level offers up a piece of the movie’s storyline in the form of a challenging race course. Players race through city streets in Level 1, make a mad Mexican desert run to the US border in Level 2 and help Brian or Dom cross the border by navigating a series of tunnels in Level 3.

Those who make it through all three levels with a high score might just earn a place on the leaderboard. So what are you waiting for? The race starts here.

Trigger is proud to be a part of Turner Broadcasting’s foray into India, expected to be Turner’s second largest market. In March alone, Turner announced the creation of two new networks in India, and Trigger has had a stake in each launch.

First, Turner Broadcasting launched Real TV, a Hindi entertainment channel that offers a fresh new approach to Turner’s reality and scripted shows. Turner has already had great success with Sarkaar Ki Duniya, one of REAL TV’s first offerings and now India’s biggest reality show. Trigger feels some affiliation with this success, having launched the contest Website for Sarkaar on March 2, 2009. Turner’s second major network launch in the country is WB India, a new English network. The Trigger WB India site will launch at the end of March.

Sarkaar Ki Duniya is a unique, daily reality show in which contestants have to battle with their egos and the natural environment to make an island habitable. In this show, greed is the driving force that propels contestants to work together in order to win. The Sarkaar contest site, produced by Trigger, gives fans an incentive to get involved in the show, as all registrants have the chance to compete and win one of more than 400 giveaway prizes. The contest is a ten-week, timed campaign that synchronizes with the show.

Points are awarded to fans who correctly guess the show’s top three contestants. To make their picks, site visitors must drag and drop the photos of their favorites and pair them with a first, second, or third place ranking. As an incentive to get involved early, maximum points were made available to those who made their picks the first week of the show. Fewer points are available for registrants as each week passes.

Latecomers need not fear, however: the ingenious minds that developed the point scale have ensured that users arriving after the first week still have a chance at winning. Fans who later change their selections (such as if one of their chosen contestants gets booted off the show) face a point deduction. Additional points can be earned by also playing the Weekly Quiz. The quiz is available each week and features five questions related to the action in that week’s daily broadcasts; questions usually relate to details about contestants’ pasts or bad behavior on the island (e.g., “On whose head did Ali break an egg?”). Site visitors must again drag and drop a photo from the contestant gallery to answer each question. The site keeps track of past quizzes and each contestant’s right, wrong, and unanswered questions.

The Prizes are as great as the show: first prize, a plasma television, goes to the top five winners, and the 2nd prize is a digital camera. Check out the rest of the prizes here. To keep fans coming back every week for more than just the prizes, the site also offers:

• A leaderboard that tracks which site visitors are currently in the top 20 for the contest
• An annoucement section that features the latest Sarkaar news
• A video player that offers additional clips from the show
• A “Meet the Contestant” section (”which contestant is dating a married jailbird? This and other details revealed!”)

So what are you waiting for? Still reading the blog? Hurry and join the fun now! Users can also get a glimpse of the Sarkaar site in the gallery below:

In 2007, Trigger Change aided in the construction of the Stung Proat Ranger Station in southwestern Cambodia. Trigger funded the project entirely and has played a key role from day one, including assisting in the planning of the ranger station, as well as working closely with the Wildlife Alliance.

The ranger station will enable the Wildlife Alliance and the Cambodian Forestry Administration to conduct effective on-the-ground patrols and respond quickly to illegal activities. It is estimated this will help to dramatically reduce poaching and habitat destruction in the area, including decreasing the amount of elephant killings by up to 95%, and tiger killings by as much as 50%. The Cardamom Mountain Range, where the range station is located, is host to fourteen globally-endangered and -threatened species. This includes the Asian Elephant, the Indochinese Tiger, the Malayan Sun Bear, the Pileated Gibbon, Siamese Crocodiles and many bird species. The station is scheduled to be completed by the end of this month, and Trigger is proud to be a part of this success.

Check out the photos below:

Site Update: New Widget launches on the Depeche Mode Website! Check it out
below.

Trigger just launched Depeche Mode’s new website (depechemode.com) in time to promote the band’s upcoming album and tour, “Tour of the Universe 2009.” The site is designed to allow the fans to find out the latest news while the band’s on tour and check out all the dates and venue information. Fans can also join the forum, declare their love for the band and decorate their desktops with their favorite band member’s wallpaper.

The site shows off some of Anton Corbjin’s latest creative works for Depeche Mode. Corbjin received lots of acclaim for directing the band’s video “Personal Jesus” in 1989, and is the creative genius behind most of Depeche Mode’s visual “impact” on the world.

Although the reigns for maintaining the site design and content have been passed along to the official DM webmaster, Trigger isn’t done yet! Stay tuned for more Trigger-made interactive experiences for depechmode.com in 2009.

Site Update: A widget has been launched on the Depeche Mode site! The widget is an embeddable application that brings fans the most current updates on the band, including videos, news, and tour dates. Be one of the first to download the Depeche Mode widget!