Archive for April, 2008

Trigger launches Facebook game for Universal’s Wanted

April 25th, 2008 | Category: Launches

Trigger launched another new Facebook game, this time for Universal’s upcoming film, Wanted. The Wanted “Fraternity of Assassins” features a “rock-paper-scissors”-style assassin battle in which users compete to become the World’s Greatest Assassin.

This is not your father’s Facebook app! This game takes the experience further by embedding two Flash training games allow users to increase their experience points, so they can move up the ranks. We created these two mini games especially for the Facebook experience.

Check it out…

Wanted Facebook game home page (cropped)

The “Fraternity of Assassins” home page

Wanted Bullet Curve mini game (smaller)

“Bullet Curve” mini game (above). Think you’re good with shooting targets? How about bending the laws of physics to shoot *around* a target?

Wanted Panic Attack mini game (smaller)

“Panic Attack” mini game (above). Hey look, a game based on my life! Click around, heart rate goes up. Click around, heart rate goes down!

Wanted Facebook profile box

Profile box (above). The profile widget shows off your ranking and interest in Angelina Jolie movies to all your Facebook friends, including the ones you wish you never friended, like your boss, your parents, and ex.

As with all of our Facebook projects, the game takes advantage of the Facebook API to include a Facebook friends leaderboard, profile boxes, and News Feed messages. Click here to add the application and beat up on all your friends. Also, an embeddable widget version of the mini-games will be released in the coming weeks.

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More Hancock for your viewing pleasure

April 23rd, 2008 | Category: Launches

In addition to Guess The Financial Toll, Trigger has also done some videos for various parts of the Hancock campaign. Check them out:

Video 1: Whale-throwin’ Hancock

There’s a gag in the trailer in which Michael Bluth Jason Bateman’s character shows Hancock a clip of himself on YouTube. We took the clip and amateurized it by adding camera shakes and some fuzzy zooming action. It’s currently nearing 900,000 views on YouTube.

Video 2: Nature-lovin’ Hancock

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(Click to watch video)

We built this video from scratch. First, our 3D team created a model of Hancock. Then we dropped it into some video footage to create a clip showing Hancock zooming through the sky. The fuzzy, homemade quality of the video combined with the camera’s zooming and shaking adds some realism. This clip can be seen on the blog set up to track Hancock sightings around Los Angeles: HancockWasHere.com.

Video 3: City-flyin’ Hancock

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(Click to watch video)

This video is similar to the one above, but with a different background setting. Hancock’s flying action is pretty funny in this one. This video is also on HancockWasHere.com.

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Hancock is the master of disaster

April 22nd, 2008 | Category: Launches

We just launched our first feature to promote Sony Pictures’ upcoming summer blockbuster, Hancock.

In the movie, Will Smith plays Hancock, a man with amazing, superhuman powers. But Hancock isn’t your run-of-the-mill superhero. Stubborn in his methods, he destroys stuff pretty much every time he decides to “help” someone in need. As a result, much of the public hates him. After all, it’s their tax dollars that are used to clean up his mess. (Check out the trailer, here.)

For Trigger’s game, Guess The Financial Toll, it’s your job to estimate how much damage Hancock has caused with his latest escapades.

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You’ll be shown video footage of Hancock’s antics, then asked to estimate how much money it will cost to clean up the mess. The goal is to guess as close to the actual dollar amount as possible.
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Guess The Financial Toll is full of clips from the movie. Plus, little factoids pop up along the way to give some context to how much destruction Hancock brings with him.
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This is the first of many upcoming features and games that Trigger is doing for Hancock, so stay tuned.

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21 named Adobe Site of the Day

April 09th, 2008 | Category: Awards, Launches

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Today is a day to celebrate at Trigger — we’ve won another Adobe Site of the Day award that we can add to the count. This time around it’s for our 21 website and Code Challenge game. You can check out our posts here, go the site itself and play the game there, or play it on Facebook.

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21 = #1

April 07th, 2008 | Category: Launches

Can you hear the slots ringing?

Sony’s 21 is number 1 at the box office another week in a row after earning $23.7 million its opening weekend. Staying at the top spot this past weekend, it earned another $15.1 million. Given 21’s compelling story and bright cast, it’s no surprise that the film did so well. As the creators of the film’s website and facebook application, Trigger got a firsthand look at Sony’s “out-of-the-box marketing” that Variety credited with helping the film reach #1. Congrats to Sony for their success!

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