Jason Yim, Trigger President and Executive Creative Director, recently spoke to CNN on the topic of movie marketing and its growth in the digital realm. Jason discussed the advantages of mobile apps, augmented reality, and social networking and features.

Read “From Kolkata to Hollywood, digital film changing landscape of cinema” on CNN.com »

Trigger created a sizzle video showcasing The Karate Kid app played on an iPad, which is now featured on Creativity Online’s AdCritic section. Creativity Online, which is the new digital home of the former monthly magazine Creativity, showcases the latest forms of brand creativity. The sizzle illustrates the five training exercises in the game, the achievements system, and more. You can read more about the app here or watch the sizzle at the link below.

View The Karate Kid iPad App Sizzle »

In today’s issue of The New York Times, Trigger was featured in an article titled “Using Online Games to Get Movie Audiences Involved.” The article discusses the increasing trend of film studios using Web-based games to help promote a movie’s release. The New York Times also talked with Jason Yim, Trigger President and Executive Creative Director, about new marketing opportunities that are available to studios due to advancing technology, as well as the popularity of “games-as-marketing”. It is quite the insightful read about this relatively new form of movie marketing.

Read the article on The New York Times website »

Jason Yim, Trigger President and Executive Creative Director, was recently featured in a Fierce Mobile Content article discussing the brand new Apple iPad’s potential when it comes to entertainment marketing. The iPad was released on April 3rd and sold over 450,000 units in under a week. Jason explains how this is just the beginning and how the device has largely untapped marketing potential, as everyone still has much to learn about it.

Read the article How the iPad Could Revolutionize The Marketing Mix on FierceMobileContent.com »

At the 2010 NAB Show held earlier in the week in Las Vegas, Jason Yim, Trigger President and Executive Creative Director, was part of a panel discussing mobile marketing for movie studios. At the panel, “Mobile: A New Marketing and Advertising Tool for Hollywood,” Jason showed some of Trigger’s existing iPhone apps and the new Karate Kid iPad app. He also discussed the future of mobile advertising and how iAds will become a great opportunity for smaller studios and filmmakers to promote their movies with smaller budgets.

View the gallery below to learn more about the event:

Just prior to the launch of the Apple iPad, FOX Business News interviewed Jason Yim, Trigger President and Executive Creative Director, to discuss the revolutionary new product. Jason discussed the iPad and who it will appeal to, how it will revolutionize the portable media industry, and the future of applications designed for the machine. Jason also reveals Trigger’s future iPad plans, with at least 5 applications to be released for the device by the end of the year.

Watch the feature iPad’s Impact on the Business of ‘Apps’ on FOXBusiness.com »

Earlier this month Jason Yim, Trigger President and Executive Creative Director, was featured in The Wall Street Journal. Jason was in the journal column, What’s Your Workout?, which takes a look at busy people’s fitness routines. Jason discusses his interest in kickboxing and Muay Thai, his diet, and more. If you missed the March 2nd print date, do not fret as you can read the column and see a video clip at The Wall Street Journal website.

Check out the What’s Your Workout? with Jason Yim feature on The Wall Street Journal website »

Many of our readers may remember our blog post showcasing the H-Wing Carfighter that was parked in front of the Trigger LA office one fateful day 3 years ago. Susan, Account Manager at Trigger, visited the Long Beach Convention Center on Saturday for the Comic Expo and happened to run into the awesomely modded car and its owner, Obi-Shawn.

As one would expect, the car is in great shape and Obi-Shawn is a nice guy. For more information about the car, take a look at Obi-Shawn’s website, and for more info on this year’s Comic Expo, peruse this article.

This past weekend Jason Yim, Trigger President and Executive Creative Director, spoke at Sundance Film Festival as part of the panel “Cross-Platform and Transmedia Storytelling for Filmmakers.” Jason did a case study on Trigger’s District 9 campaign, which enhances viewers’ understanding of the film through augmented reality and alternate reality sites such as Multi-National United and MNU Spreads Lies. Using District 9 as an example, Jason discussed how filmmakers are really starting to embrace multiple forms of media as a way to build on a film’s story.

Check out the gallery below for a look at the Park City, UT event:

Trigger LA recently held its annual holiday party at Café Pinot in downtown Los Angeles. Besides eating delicious food, some great speeches were made and terrific prizes were won. Feel free to take a look at the festivities that occurred at this Trigger get-together by browsing the gallery below:

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