Trigger Produces Lindsey Vonn AR Video for Red Bull

February 24th, 2010 by TRIGGER

Trigger produced a 45-second video for Red Bull featuring Lindsey Vonn, their spokesperson and Olympic Gold Medalist alpine ski racer. The clip will be used in an augmented reality feature on the Red Bull website. Users will be able to activate the AR from a special Lindsey Vonn branded Red Bull package, which then allows them to view the Trigger-produced video in 3D.

Trigger coordinated the green screen shoot, helped script the segments, and edited the clip. The video also features a live-action Red Bull packaging “tear” animation from none other than Lindsey Vonn. Check out screen grabs from the clip below:

View the website »

FILED UNDER: Launches   |    No comments

One Geek to Rule Them All: Revisited

February 23rd, 2010 by TRIGGER

Many of our readers may remember our blog post showcasing the H-Wing Carfighter that was parked in front of the Trigger LA office one fateful day 3 years ago. Susan, Account Manager at Trigger, visited the Long Beach Convention Center on Saturday for the Comic Expo and happened to run into the awesomely modded car and its owner, Obi-Shawn.

As one would expect, the car is in great shape and Obi-Shawn is a nice guy. For more information about the car, take a look at Obi-Shawn’s website, and for more info on this year’s Comic Expo, peruse this article.

FILED UNDER: Random, Trigger Los Angeles   |    No comments

Trigger Creates Rituxan Internal Sales Site For Genentech

February 22nd, 2010 by TRIGGER

Trigger recently launched a website to be used by the Genentech sales team that sells Rituxan, a prescription medication for rheumatoid arthritis and non-Hodgkin’s lymphoma. The interal sales site showcases employee-submitted material and serves as a searchable archive of content including best practices, weekly email tips and new products that become available to purchase each month. The website also includes a sophisticated CMS that allows the site administrator to organize, edit and publish new information to appear on the site. The website is not viewable to the public, but here are some screenshots:

FILED UNDER: Launches   |    No comments

Couples Retreat iPhone App Updated

February 19th, 2010 by TRIGGER

blog_couples_translator

Last week Universal Pictures’ film, Couples Retreat, was released on home video. To coincide with its launch, Trigger updated the Couples Retreat iPhone application, Couples Translator, that was released in November. The application now includes new images and video, along with links to purchase the movie on Blu-ray, DVD, and digital download. You can read more about this hilarious must-have guide to understanding your partner in our previous post.

Download the Couples Retreat iPhone application from iTunes »

FILED UNDER: Launches   |    No comments

Planet 51 iPhone Application Updated

February 19th, 2010 by TRIGGER

p51_iphone

Trigger’s Planet 51 iPhone app that launched in October was updated last week for the film’s home video release. Trigger worked with Sony Pictures Home Entertainment to update the iPhone application to include a remote control feature. Viewers can now use their iPhone or iPod Touch as a gaming controller by pairing the device to a Blu-ray player playing Sony Pictures’ Planet 51. Users will have the ability to play the Blu-ray exclusive game, “Target 51,” with this update. The Planet 51 Blu-ray releases March 9th.

Download the Planet 51 iPhone game from iTunes »

FILED UNDER: Launches   |    No comments

Trigger Launches The Book of Eli: Survival Quiz

February 11th, 2010 by TRIGGER

blog_bookofeli

Trigger created “The Book of Eli: Survival Quiz” for Sony Pictures International’s film, The Book of Eli, a post-apocalyptic film starring Denzel Washington. The quiz game offers custom multiple-choice trivia questions based off of Eli’s bleak world. The player’s goal is to reach the West Coast by successfully answering unique survival questions. Users are awarded for playing the game with exclusive clips from the film and can easily share their results with friends on Facebook.

Play The Book of Eli: Survival Quiz in English » or Spanish »

FILED UNDER: Launches   |    No comments

Trigger Launches The Wolfman: Legend of the Full Moon

February 2nd, 2010 by TRIGGER

blog_wolfman

For the upcoming Universal Pictures’ film, The Wolfman, Trigger created a ro-sham-bo style Facebook game called The Wolfman: Legend of the Full Moon where users can choose to fight as the legendary wolfman or a hunter from the early 1900s. Users can then name and customize their characters with nine possible powers or weapons they can take into battle. The game features a dynamic scoring system along with customizable character types in custom Victorian style hand drawn artwork created by our talented in-house artists. The numerous illustrations made for the application show users how their choices affect gameplay, as their character wears and holds the items they have equipped.

Players can challenge friends and other Facebook users to battles, and as they continue to progress they unlock new weapons and evolution abilities. Users can earn up to ten unique ranks specific to each character type. The game also features Global and Friends Leaderboards, and bonus content includes wallpapers and ringtones.

Play The Wolfman: Legend of the Full Moon »

FILED UNDER: Launches   |    No comments

Jason Yim Speaks At Sundance Film Festival 2010

January 28th, 2010 by TRIGGER

This past weekend Jason Yim, Trigger President and Executive Creative Director, spoke at Sundance Film Festival as part of the panel “Cross-Platform and Transmedia Storytelling for Filmmakers.” Jason did a case study on Trigger’s District 9 campaign, which enhances viewers’ understanding of the film through augmented reality and alternate reality sites such as Multi-National United and MNU Spreads Lies. Using District 9 as an example, Jason discussed how filmmakers are really starting to embrace multiple forms of media as a way to build on a film’s story.

Check out the gallery below for a look at the Park City, UT event:

FILED UNDER: Trigger Los Angeles   |    No comments

Trigger Launches Jenny Craig iPhone Microsite

January 21st, 2010 by TRIGGER

blog_jc_iphon

Trigger is happy to announce the creation of the iPhone microsite for the official Jenny Craig website. The iPhone version of the site features click-to-call and site registration that seamlessly connects with the full site’s registration. Visitors to the microsite can also learn about the program, receive special offers, and more. Using the iPhone’s GPS capabilities, users can easily find their nearest Jenny Craig centre. Users also have the option to view the full site which is optimized for home computers.

Visit the site on your iPhone or iPod Touch»

FILED UNDER: Launches   |    No comments

Legion: Online Movie Game Awarded Adobe’s Site of the Day

January 18th, 2010 by TRIGGER

blog_legion_sotd

Today Trigger’s Legion: Online Movie Game is the Adobe Site of the Day! Trigger created the game for Sony Pictures’ upcoming action film, Legion. Adobe awards the Site of the Day to websites with strong visual designs, superior functionalities, and innovative uses of Adobe products. Adobe provided the following reason for selecting our game:

The robust game engine and realistic play make for an engaging way to promote the movie.

Legion is released at at the end of this week and looks to give audiences plenty of action and thrills.

View the Adobe Site of the Day Award for Legion: Online Movie Game»

FILED UNDER: Awards   |    2 comments