Trigger Launches The Wolfman: Legend of the Full Moon

February 2nd, 2010 by TRIGGER

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For the upcoming Universal Pictures’ film, The Wolfman, Trigger created a ro-sham-bo style Facebook game called The Wolfman: Legend of the Full Moon where users can choose to fight as the legendary wolfman or a hunter from the early 1900s. Users can then name and customize their characters with nine possible powers or weapons they can take into battle. The game features a dynamic scoring system along with customizable character types in custom Victorian style hand drawn artwork created by our talented in-house artists. The numerous illustrations made for the application show users how their choices affect gameplay, as their character wears and holds the items they have equipped.

Players can challenge friends and other Facebook users to battles, and as they continue to progress they unlock new weapons and evolution abilities. Users can earn up to ten unique ranks specific to each character type. The game also features Global and Friends Leaderboards, and bonus content includes wallpapers and ringtones.

Play The Wolfman: Legend of the Full Moon »

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Jason Yim Speaks At Sundance Film Festival 2010

January 28th, 2010 by TRIGGER

This past weekend Jason Yim, Trigger President and Executive Creative Director, spoke at Sundance Film Festival as part of the panel “Cross-Platform and Transmedia Storytelling for Filmmakers.” Jason did a case study on Trigger’s District 9 campaign, which enhances viewers’ understanding of the film through augmented reality and alternate reality sites such as Multi-National United and MNU Spreads Lies. Using District 9 as an example, Jason discussed how filmmakers are really starting to embrace multiple forms of media as a way to build on a film’s story.

Check out the gallery below for a look at the Park City, UT event:

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Trigger Launches Jenny Craig iPhone Microsite

January 21st, 2010 by TRIGGER

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Trigger is happy to announce the creation of the iPhone microsite for the official Jenny Craig website. The iPhone version of the site features click-to-call and site registration that seamlessly connects with the full site’s registration. Visitors to the microsite can also learn about the program, receive special offers, and more. Using the iPhone’s GPS capabilities, users can easily find their nearest Jenny Craig centre. Users also have the option to view the full site which is optimized for home computers.

Visit the site on your iPhone or iPod Touch»

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Legion: Online Movie Game Awarded Adobe’s Site of the Day

January 18th, 2010 by TRIGGER

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Today Trigger’s Legion: Online Movie Game is the Adobe Site of the Day! Trigger created the game for Sony Pictures’ upcoming action film, Legion. Adobe awards the Site of the Day to websites with strong visual designs, superior functionalities, and innovative uses of Adobe products. Adobe provided the following reason for selecting our game:

The robust game engine and realistic play make for an engaging way to promote the movie.

Legion is released at at the end of this week and looks to give audiences plenty of action and thrills.

View the Adobe Site of the Day Award for Legion: Online Movie Game»

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Trigger Launches Legion: Online Movie Game

January 5th, 2010 by TRIGGER

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Trigger recently launched Legion: Online Movie Game to promote Sony Pictures’ upcoming film, Legion. The game is a top-down isometric 3D shooter with story-based missions. Users play as Michael, an angel who has gone against God’s will and risks his life to save humanity. Players have multiple weapons at their disposal as they battle an army of possessed in several indoor and outdoor locations. Users can also get help from AI-controlled characters that aid in protecting a pregnant waitress whose child is mankind’s only hope for survival. The film will be released in theaters January 22nd.

Play Legion: Online Movie Game »

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Trigger Launches Official No More Heroes 2 Website

January 4th, 2010 by TRIGGER

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Trigger worked with g-NET Media to create the website for Ubisoft’s Nintendo Wii game, No More Heroes 2: Desperate Struggle. The game series produced by Suda51 is known for its quirkiness, so Trigger designed an immersive website that would appeal to the series’ fans by matching its unique vibe. The vibrant site uses 8-bit graphics and sound effects and has a persistent full-screen video playing in the background which shows footage from the game. While users browse the site’s various sections, the video plays in the background to create an intense visual and aural combination that nearly reaches sensory overload. Users also have the option to pause, mute, skip, rewind, and shuffle the background clips. An easter egg is even hidden in the site, where an animation of Travis Touchdown’s signature beam katana move appears when users shuffle the video player’s clips. Fans on gaming forums have responded extremely well to the site and have described it with adjectives such as: nice, great, awesome, and sweet. A few have even hailed it as the “best website ever.” Nice.

Visit the No More Heroes 2 Website »

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Trigger LA’s 2009 Holiday Party

December 15th, 2009 by TRIGGER

Trigger LA recently held its annual holiday party at Café Pinot in downtown Los Angeles. Besides eating delicious food, some great speeches were made and terrific prizes were won. Feel free to take a look at the festivities that occurred at this Trigger get-together by browsing the gallery below:

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Trigger Launches HP TouchSmart 600 Kiosk

December 7th, 2009 by TRIGGER

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Trigger recently created and launched a series of interactive kiosks built for use with HP’s latest touchscreen consumer computers. The kiosks went live in Southern California this month within one of Trigger’s favorite theme parks.

Trigger used Flash and Adobe AIR to develop a user-friendly touchscreen application for park guests to interact with. Taking advantage of the all-in-one’s capabilities, touch UI, and webcam, the kiosk lets guests take a photo of themselves, answer fun personality questions, and send their customized photo home via email. Guests can opt-in to receive sponsor info as well.

The HP TouchSmart 600 is the latest in a series of touchscreen all-in-one computers designed by HP and timed with the release of Windows 7. CNET says the TouchSmart 600 has “the best implementation of touch input [they]‘ve seen so far in an all-in-one”, which is made more impressive considering it has a 23-inch 1080p HD touchscreen.

Learn more about the HP TouchSmart 600 »

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Vivid Savitri Speaks At ad:tech Beijing 2009

December 4th, 2009 by TRIGGER

Vivid Savitri, Creative Director at Trigger SH, recently spoke at ad:tech Beijing as part of the Mobile Entertainment panel along with Ringo Chan (Turner VP of Digital Interactive), Harri Janhunen (Director of Strategy of Nokia China), and moderator Benjamin Joffe (CEO of Plus 8 Star and founder of Mobile Monday Beijing).

Vivid presented “How Hollywood Creates Buzz Through The iPhone” and explained why entertainment studios have fallen in love with the iPhone. She also explained some of the challenges Trigger faces and how we overcome them. Vivid also touched on the future of mobile entertainment: augmented reality, swipe & pay, and real-time GPS tracking.

Learn More About ad:tech Beijing Here »

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Trigger Change: Samling Ranger Station in Cambodia

November 30th, 2009 by TRIGGER

As part of Trigger Change, Trigger is funding the construction of ranger stations in Cambodia in conjunction with the Cambodian Forestry Administration and the Wildlife Alliance. Things are progressing and looking good with the 2nd ranger station. These shots of the Samling Ranger Station’s construction were taken during aerial patrols on November 28th:

The station will be completed in January. Thanks to Eddie from the Wildlife Alliance for taking these pictures.

To learn more about this project and to see pictures of the Stung Proat Ranger Station, take a look at this previous blog post.

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